When multiple groups combine their skills and resources, they can achieve much more than what they can when they work alone.
The Wedding Planning Conference was a great experience thanks to the synergy that the speakers and panellists brought in to this initiative.
It was a privilege to have met industry experts and some of the world’s best and first wedding planners!

The main topics during the conference were ‘Destination Weddings: Breaking the Barriers’, ‘Battling to create lasting relationships in the industry’
as well as series of think tanks highlighting points such as social media, branding, working with clients, successful vendor relationships
and more for propelling the wedding businesses in Europe.

The first day at the conference I experienced a strategically designed speed networking session,
enabling each of the participants to exchange their business cards in a more streamlined form of networking.
A new way of networking for me but a very successful and more comfortable way – I definitely got to know all of the participants!

The second day started with panel discussions on Destination Weddings, highlighting the key aspects to look into while designing a destination wedding
by renowned panellists from the wedding fraternity.
Afterwards I listened to a presentation on ‘Battling to create lasting relationships in the industry’ by Laura Pérez – Founder & Team Leader at Crystal Events.
From her I learned that if I want to go fast, I go alone but if I want to go far, I go with others.
In the afternoon I followed one- to one meetings and business sessions designed to understand each one’s business in depth.
I noticed that this is much more inspiring than most business lectures I had before.
Since I was always working in the marketing industry I truly enjoyed to hear other opinions and ways of successful wedding planning marketing
including discussions about social media, branding, working with clients, successful vendor relationships and more, for propelling the wedding businesses.
During the conference I met talented wedding experts, awarded colleagues and new friends from all over the world.
I look forward to help incredible destination wedding planners to create unforgettable weddings on my favourite place – Ibiza!

Blog by Ma Chérie Wedding Planner Marcella Koronna

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